Discovery Clothing Company
A fast-fashion women’s clothing brand dedicated to bringing the latest trends to customers at affordable prices. As Lead Designer and Creative Marketing Manager, I developed visual strategies, directed creative campaigns, and executed digital experiences designed to strengthen brand presence, increase customer reach, and drive sales.
Weekly Email Campaigns
Developed and executed 2–4 weekly email marketing campaigns through Mailchimp, including editorial content, promotional launches, and product-focused features. Managed creative strategy, design, and execution to drive customer engagement, with email campaigns contributing 14% of total eCommerce revenue.
Facebook Advertising
Not only was Facebook advertising a great way to raise brand awareness, it also allowed us to provide customers with promotions that increased sales and store traffic.
Editorial Campaign
Each month, the marketing team developed a homepage experience highlighting the season’s latest fashion trends. My role spanned the full creative process, from initial concept development and photoshoot production through final design, execution, and homepage launch.
As part of the creative team, I researched and secured locations that aligned with the campaign vision, supported photography production, and contributed to art direction on set. I then transformed the final imagery into cohesive editorial campaigns across homepage designs, email marketing, digital advertisements, and social media content.
Photography: Whitney H. Photography
Promotional Campaign
To help drive revenue during a traditionally slower sales period, we developed a bounce back promotion designed to encourage repeat purchases. Customers who purchased a yellow tag item throughout November received a QR code offering 10% off their next purchase during the first two weeks of December.
The campaign was created to increase customer retention, drive traffic during a lower-volume period, and encourage a second purchase within a key seasonal window.
