Cart.com
Cart.com is a powerhouse in the e-commerce infrastructure space, providing end-to-end logistics, fulfillment, and marketing software for thousands of fast-growing brands.
During my four-years there, I evolved from a Graphic Designer to a Senior Graphic Designer while driving the visual strategy for high-impact, multi-channel campaigns. I specialized in turning high-level brand strategy into cohesive digital experiences. This involved leading client-facing creative sessions, and building scalable design systems that drastically streamlined our creative workflows.
CLIENTS
Social Media Ads
Erno Lazlo
AARP Subscriber Retention Campaign
I took this renewal campaign from a blank page to the final files, using a totally new look for AARP. I paired a vintage stock-card aesthetic with funny, persuasive copy to get customers excited to renew. It was incredibly rewarding to bring my own personality into these assets. The client loved this fresh designs so much that they kept the same creative direction for several of their next campaigns.
Beekman 1802 Case study
While at Cart.com, I got to design the performance ads and the case study blog layout for this campaign. The whole goal was to help this heritage skincare brand connect with a younger audience. It was a huge success—resulting in a 92% surge in affiliate revenue and a 28% jump in orders from our target age groups.
